You must be 21 yrs of age to Enter.
MIKE’S® MEMORIAL DAY INSTANT-WIN PROMOTION
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR
CHANCE OF WINNING. MUST BE 21 YEARS OF AGE OR OLDER TO ENTER.
VOID IN NJ AND WHEREVER PROHIBITED OR RESTRICTED BY LAW.
1. To Play: The Mike’s Memorial Day Instant-Win Promotion (“Promotion”) begins at
12:00:00 a.m. Central Time (“CT”) on May 8, 2013 and ends at 11:59:59 p.m. CT on June 18,
2013 (“Promotion Period”). The Promotion Period is divided into six (6) Weekly Periods (each
a “Week”) as outlined in the chart below. Each Week starts at 12:00:00 a.m. CT on the Start
Date listed below and ends at 11:59:59 p.m. CT on the End Date listed below. Sponsor’s
computer is the official timekeeping device for this Promotion
To participate in the Promotion, you must first obtain a code. Look inside specially-marked 12-
pack can packages or 6-pack bottle packages of Mike’s Hard Lemonade for a 5or 6 digit alphanumeric code (each a “Code”). Or, to play for free without making a purchase, visit
www.mikescodes.com, during the Promotion Period, and follow the instructions to obtain a
Code. Limit one (1) free code request per day/per email address. During the Promotion Period,
you may play the Promotion in one of the following manners:
(a) (b) Online: Go to www.mikescodes.com (“Website”) and follow the on-screen
instructions to enter your Code and play for a chance to win an Instant-Win Prize (also a
(b) Scan QR Code: Use your smart phone or other web-enabled device with data plan to
scan the Promotion quick response (“QR”) code featured on promotional materials at
participating stores with the QR reader application already installed on your phone. You
will then be asked to enter your date of birth, State of residency, mobile number, email
address and Code to play for a chance to win an Instant-Win Prize (a “Play”). To scan a
QR code, participants must have a smart phone or other web-enabled device with a
camera feature or QR scanner and may incur message or data charges from their
wireless service provider for each message sent and received. If you do not have a QR
reader already installed on your phone, type ‘QR reader’ in your mobile device’s
application store search field to find available QR readers for your smart phone or other
web-enabled device. You will receive a response which will contain a link to download 2
a QR reader for your specific device. Standard data rates may apply. Please consult
your wireless service provider regarding your pricing plan. Not all cellular phone
providers carry necessary service to participate. Check your phone capabilities for
specific scanning instructions. Data service is not available in all areas.
Upon submitting a Play via either method (as described above), you will receive a promotional
message. If your mobile phone, computer screen, or other web-enabled device’s screen displays
a message stating “Congratulations! You are a winner”, you will win the Instant-Win Prize
indicated (subject to verification). If your mobile phone, computer screen, or other web-enabled
device’s screen displays a message stating “Sorry. You are not a winner, you have not won an
Instant-Win Prize”, then you are not a winner of an Instant-Win Prize. For each play you will
also receive one (1) entry into the Grand Prize drawing. All Plays must be properly received and
recorded by Sponsor’s computer within the Promotion Period in order to be eligible to win a
All Plays become the sole property of the Sponsor and receipt of Plays will not be acknowledged
or returned. Limit one (1) Play per person, per email address, per mobile phone number, per day,
regardless of Play method. A “day” is defined as the twenty-four (24) hours between 12:00:00
a.m. CT and the following 11:59:59 p.m. CT. Multiple Plays will automatically result in
disqualification. Prize will be awarded to the name corresponding to the wireless phone number
from which the Play originated. If you Play via the Website, prize will be awarded to the name
provided within the Play.
Random Drawing Prize:
One (1) Grand Prize will be awarded. Grand Prize winner will receive a trip for two (2) to Las
Vegas, Nevada. Prize consists of round-trip coach air transportation (from major airport near
winner’s home within the U.S.), double-occupancy hotel accommodations for two (2)
consecutive nights (a Friday and Saturday night), $500 cash (awarded to the winner in the form
of a check), ground transportation to/from airport and hotel in Las Vegas, dinner (at a restaurant
of Sponsor’s selection), private gaming lessons, pool cabana for Saturday, and two (2) passes to a
show/concert with a “meet and greet” with talent backstage. Travel must be completed by
August 29, 2013. Blackout dates may apply. All prize details not specified will be determined
in Sponsor’s sole and absolute discretion. Additional prize award details and travel information
to be provided to the winner at the time of notification. If winner cannot travel by August 29,
2013, prize will be automatically forfeited and an alternate winner may be selected at Sponsor’s
sole discretion. Actual value of trip prize depends on city, day, and time of departure.
Approximate Retail Value (“ARV”): $3,880.00.
Thirty Six (36) First Prize winners (six  per Week) will each be awarded a Leisure Jacket.
ARV: $256.58 each.
Thirty Six (36) Second Prize winners (six  per Week) will each be awarded a Slot Machine
Refrigerator. ARV: $147.52 each.